WEALTHFRONT* Charge (What It Is + Is It Legit?)
✓ LegitimateThe "WEALTHFRONT*" charge is from Wealthfront. Wealthfront robo-advisor fee.
Wealthfront
Wealthfront robo-advisor fee.
Category
Finance
Avg. Charge
Variable
Country
US
Billing Cycle
Variable
Cancel At
wealthfront.com/account
Support
See website
Why does this charge appear?
Wealthfront uses the truncated billing descriptor "WEALTHFRONT*" on bank statements because payment processing networks like Visa and Mastercard impose strict character limits on merchant descriptors, and the asterisk is commonly used by payment processors to separate the merchant name from a secondary identifier such as a transaction type or account reference. In Wealthfront's case, this format is tied to how their automated advisory fee billing is submitted through their payment processor, where the asterisk acts as a delimiter that may be followed by additional transaction details depending on your bank's display format. If you see "WEALTHFRONT*" on your statement, it is almost certainly the periodic management fee charged by Wealthfront's robo-advisor platform for overseeing your automated investment portfolio.
What should you do?
Verify your Wealthfront account activity
Log in to your Wealthfront account at wealthfront.com and navigate to your account dashboard to confirm the WEALTHFRONT* charge matches your current robo-advisor management fee, which is typically 0.25% annually billed based on your portfolio balance.
Review your Wealthfront fee schedule
Within your Wealthfront account settings at wealthfront.com, check your fee history and billing statements to ensure the WEALTHFRONT* charge amount aligns with your expected advisory fee based on your current assets under management.
Contact Wealthfront support if the amount seems off
If the WEALTHFRONT* charge appears higher than expected or you do not recognize the billing cycle, reach out to Wealthfront's customer support directly through wealthfront.com to request a detailed breakdown of the fee and clarify any discrepancies.
Manage or cancel your Wealthfront subscription
If you no longer wish to be charged the WEALTHFRONT* robo-advisor fee, visit wealthfront.com/account to review your account options, adjust your investment plan, or initiate the process of closing your Wealthfront account to stop future charges.
Is this charge fraudulent?
No, this is a legitimate charge from Wealthfront. However, if you did not authorize this charge or cancelled your subscription, you may be eligible for a refund.
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