NOW TV* Charge (What It Is + Is It Legit?)
✓ LegitimateThe "NOW TV*" charge is from Now TV. Now TV streaming subscription UK.
Now TV
Now TV streaming subscription UK.
Category
Streaming
Avg. Charge
£9.99
Country
GB
Billing Cycle
Monthly
Cancel At
nowtv.com/account
Support
See website
Why does this charge appear?
Now TV uses the truncated billing descriptor "NOW TV*" on bank statements because Sky Limited, which operates the Now TV streaming platform in the UK, routes subscription payments through a payment processing system that appends an asterisk to distinguish the brand name from additional billing details such as the specific pass or plan purchased. The asterisk in "NOW TV*" is a common formatting convention used by payment processors to separate the merchant identifier from supplementary transaction information, which may not always be visible depending on your bank's statement display. If you see this charge for around £9.99 each month, it is almost certainly your recurring Now TV subscription for one of their Entertainment, Cinema, or Sports passes.
What should you do?
Confirm your Now TV subscription
Log in to your Now TV account at nowtv.com and check your active memberships to confirm the NOW TV* charge matches your current subscription plan, whether that is Entertainment, Cinema, Sports, or another pass.
Check your billing date and amount
Inside your Now TV account at nowtv.com, review your billing history to ensure the charge amount and date on your bank statement align with your expected renewal date and the correct price for your Now TV pass.
Review any free trials that ended
If you recently signed up for a Now TV free trial, the NOW TV* charge may indicate your trial has ended and billing has begun. Visit nowtv.com to check whether a trial converted to a paid subscription without you realising.
Cancel if you no longer want the service
If you no longer wish to be charged for Now TV, visit nowtv.com/account and follow the steps to cancel your membership before your next billing date to avoid future NOW TV* charges appearing on your bank statement.
Is this charge fraudulent?
No, this is a legitimate charge from Now TV. However, if you did not authorize this charge or cancelled your subscription, you may be eligible for a refund.
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