ITV* Charge (What It Is + Is It Legit?)
✓ LegitimateThe "ITV*" charge is from ITVX Premium. ITVX Premium streaming subscription UK.
ITVX Premium
ITVX Premium streaming subscription UK.
Category
Streaming
Avg. Charge
£3.99
Country
GB
Billing Cycle
Monthly
Cancel At
itv.com/account
Support
See website
Why does this charge appear?
When ITVX Premium processes subscription payments, the billing system truncates the full brand name to the shorthand "ITV*" because payment networks impose strict character limits on merchant descriptors, and ITV — the parent broadcaster behind the streaming service — registers under its legacy corporate identifier rather than the newer ITVX product name. The asterisk following "ITV*" is a standard indicator used by payment processors to signal that additional service or product information has been cut off. If you see this on your statement alongside a £3.99 monthly charge, it is almost certainly your ITVX Premium subscription renewing automatically.
What should you do?
Confirm your ITVX Premium subscription
Log in to your ITV account at itv.com and navigate to your subscription settings to verify that you have an active ITVX Premium plan. The ITV* charge on your bank statement corresponds to this recurring streaming subscription for UK viewers.
Check the billing amount and date
Compare the charge amount on your bank statement against the current ITVX Premium subscription price shown in your account at itv.com/account. Make sure the billing date aligns with your expected renewal cycle to confirm everything looks correct.
Review who has access to your ITVX account
Sign in at itv.com and check whether any family members or others you may have shared login details with are actively using your ITVX Premium subscription. This can help explain the charge if you had forgotten about the subscription.
Cancel ITVX Premium if you no longer want it
If you do not wish to continue paying for ITVX Premium, visit itv.com/account and follow the cancellation steps to stop future ITV* charges from appearing on your bank statement. Make sure to cancel before your next renewal date to avoid being billed again.
Is this charge fraudulent?
No, this is a legitimate charge from ITVX Premium. However, if you did not authorize this charge or cancelled your subscription, you may be eligible for a refund.
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